SOUTH AMERICA: A good prospect medium term.
Back in July ATEC ran a road show to 3 South American countries with a view to establishing contacts for further development of this emerging market.
One of the motivators for selecting this market was the existing Air Services into Sydney from Santiago, Chile and Buenos Aires, Argentina. Qantas has since added 4 services
a week ex Argentina and these flights commence 23 September 08. A total of 13 services a week will be the supply into Sydney.
We attended workshops in Santiago, Buenos Aires and Sao Paulo. Guests were a mixture of wholesale and retail agents who currently book Australia as a destination or want to. Public relations was high on the list of importance in order to give high exposure of our visit in the media.
Most recent figures indicate that approximately 50,000 people entered Australia in the past 12 months, the majority coming from Brazil.
As a direct result of this mission Tourism Australia has committed a budget to South America next year and may well take over the roadshow as the visits will continue for a minimum of 3 years.
LTM has added the email addresses of all contacts made in South America to our data base and will continue to show a keen interest in developments in those markets.
Three LTM products (Touring) will feature as a part of a 13 episode series on Australia in Chile early next year. Filming was completed about 3 weeks ago.